About me
This project is dedicated to redesigning Amazon with a focus on improving the user experience. The main changes included the introduction of a night mode, the addition of an order tracking feature, and an updated design for the cart and personal account.
There was also an option added to hide recommendation blocks, which reduces visual overload and makes the interface more convenient, as well as the ability to hide wish list covers for greater privacy.
About the Project
The absence of a night mode makes using the app less comfortable, especially in the evening and at night. Recommendation blocks are often perceived as intrusive and cannot be hidden, which is particularly inconvenient when purchasing 18+ products. In addition, there is no precise parcel tracking with the display of its real-time location, which reduces transparency in the delivery process for the user.
Problem Statement
I worked on UX/UI design: analyzed the current Amazon interface, identified pain points, collected data from user reviews in the App Store, developed a new visual concept, and created prototypes and the final design based on user needs and scenarios.
My Role
The analysis of App Store reviews revealed the main issues that formed the basis of the Problem Statement:
These insights became the foundation for the proposed redesign.
- Lack of dark mode: many users complain that the bright interface strains their eyes, especially in the evening and at night.
- Intrusive recommendations: users note that recommendation blocks overload the interface and make it difficult to focus on shopping.
- Order tracking shortcomings: frequent complaints are related to inaccurate delivery times and the lack of transparent tracking, where it is impossible to see the real-time location of a package.
These insights became the foundation for the proposed redesign.
User Reviews
The creation of Amazon’s dark mode was aimed at improving comfort and usability while preserving the familiar structure. The goal was not a complete redesign of the platform but an adaptation of the interface to modern expectations: accessibility and eye comfort, especially during nighttime use.
The homepage kept the original logic but became more convenient. Product cards remain light to provide better contrast and highlight items.
The homepage kept the original logic but became more convenient. Product cards remain light to provide better contrast and highlight items.
The product page in dark mode keeps Amazon’s familiar structure: images, specifications, purchase options, price, and add-to-cart buttons. To maintain brand recognition, the design uses Amazon’s official fonts and colors from its brand book. This ensures that even in a new color scheme, the interface still feels instantly recognizable and familiar.
Branded accent colors are applied to key elements — prices, buttons, and icons — making navigation easier and highlighting important actions. As a result, dark mode becomes not just a visual upgrade but a natural extension of Amazon’s identity, where every detail supports usability and brand consistency.
Branded accent colors are applied to key elements — prices, buttons, and icons — making navigation easier and highlighting important actions. As a result, dark mode becomes not just a visual upgrade but a natural extension of Amazon’s identity, where every detail supports usability and brand consistency.
For the cart, dark mode was designed to reduce eye strain and highlight the most important elements — prices, discounts, buttons, and Prime badges. The dark background makes these accents easier to read, while the familiar cart structure is preserved, ensuring smoother navigation and a more modern checkout experience.
New design. Dark mode
For the account page, the dark mode was designed to shift the focus to the content — orders, interests, lists, and financial data. The dark background reduces eye strain and makes bright elements (buttons, balance, Prime blocks) more noticeable. This helps users navigate their personal data and account management faster, while preserving the familiar structure in a more convenient format.
I added features for greater control over content. Users can now hide recommendation blocks, individual products, and wishlist covers, as well as adjust the algorithm through the improve recommendations button. This enhances privacy, makes suggestions more relevant, and directly contributes to increased sales.
New Features
This block presents the player interface of Muzi. The design combines functionality with simplicity, focusing on user-friendly controls and a clean aesthetic. At the top, users can browse through mixes and playlists, while the central section displays trending tracks.
The player itself is located at the bottom, offering essential controls such as play, pause, skip, repeat, and shuffle. Additional features include the ability to like or dislike a track, add it to a playlist, view lyrics, share it, or go directly to the artist’s page. This ensures that users not only enjoy the music but can also interact with it in multiple ways, making the experience more personalized and dynamic.
The player itself is located at the bottom, offering essential controls such as play, pause, skip, repeat, and shuffle. Additional features include the ability to like or dislike a track, add it to a playlist, view lyrics, share it, or go directly to the artist’s page. This ensures that users not only enjoy the music but can also interact with it in multiple ways, making the experience more personalized and dynamic.
Tracking in real time.
More privacy.
The Amazon redesign significantly improves both user comfort and business outcomes. Dark mode reduces eye strain and makes the interface more pleasant during extended use, which increases the average session time and encourages users to stay on the platform longer. This adaptation meets modern accessibility expectations and strengthens user loyalty.
At the same time, new features such as real-time delivery tracking, hiding unwanted recommendations, and improving personalization make the service more transparent, flexible, and engaging. Users feel more in control, while the platform benefits from more relevant recommendations, which directly translates into higher conversion rates and increased sales. The redesign thus balances comfort and functionality, enhancing the overall user experience without disrupting the familiar logic of the site.
At the same time, new features such as real-time delivery tracking, hiding unwanted recommendations, and improving personalization make the service more transparent, flexible, and engaging. Users feel more in control, while the platform benefits from more relevant recommendations, which directly translates into higher conversion rates and increased sales. The redesign thus balances comfort and functionality, enhancing the overall user experience without disrupting the familiar logic of the site.
Results
