I’m a web designer with a management background, which allows me to approach projects not only as a creative but also with a business mindset. For me, every visual detail should have meaning and contribute to the growth of the product.
My process always starts with research: I study the audience, the product, and the company’s goals to create solutions that work in reality, not just on mockups. This approach helps the team save time and reduces unnecessary iterations.
In my work, I value transparency and efficiency: I openly discuss hypotheses, suggest options, and adapt to existing processes. I’m easy to collaborate with — I listen carefully and find a balance between business needs and user experience.
For the company, this means design that accelerates product development instead of slowing it down; fewer risks and greater confidence that the project will hit its target.