Audio streaming platform
Overview
My role
UI/UX designer
Muzi is an adaptive music streaming service that syncs with your lifestyle — blending seamlessly with your time, mood, and activity. It integrates with your calendar and fitness devices to create a continuous, personalized soundtrack from workouts to wind-down.
Desktop design
Survey results
Research
User personas & empathy maps
Most discover music via playlists, social media, and friends, listening mainly while working, commuting, or exercising. Key issues were ads, repetition, and poor mood detection. Users want smarter personalization and smoother playback.
From these insights, I defined two personas: Emily wants music that adapts to her activities, and Jordan seeks fresh, effortless recommendations. Empathy maps revealed their needs for seamless transitions, personalization, and variety. This stage clarified core use cases, pain points, and expectations.
Wireframing
The prototyping stage delivered black-and-white wireframes defining key blocks and user flows: music sections, curated search, device-based smart recommendations, and simple registration. Early navigation testing validated ideas, exposed issues, and built a clear foundation for the next step—polished visual design.
Final design
I moved from prototypes to Muzi’s visual design. Poppins was chosen for a modern, clean look. Dark mode suits a younger audience (under 35) and keeps the focus on content. I also created custom Figma icons to give the design a unique style.
UI kit
The Muzi main page grabs attention with curated playlists, trending hits, and clear Premium benefits, giving new users instant value. After registration, it becomes a personalized hub with playlists, recommendations, and new releases that update dynamically, encouraging frequent returns and making Muzi feel active and engaging.
Main page & Registration
In this block you can scroll screens. Enjoy!
The mode removes randomness from recommendations and makes music part of daily life. By syncing with calendar, smartwatch, and Google Maps, it adapts to mood and context, giving each listener music tailored to the moment. This is the key feature that sets the project apart: it understands the user’s real life and anticipates the perfect soundtrack instead of offering generic playlists.
Smart mode
Muzi’s search block works as a discovery hub: it supports songs, artists, moods, and trending queries, making exploration intuitive and emotional. Integrated concert tickets let users discover an artist and immediately see them live, turning search into a bridge between digital listening and real experiences.
Search
The account centralizes profile, subscription, and device management, integrates with calendar and smartwatch, offers analytics for mindful listening and more.
Eight dedicated tabs were designed to fully cover user needs and make the experience personal, seamless, and in tune with daily life.
Eight dedicated tabs were designed to fully cover user needs and make the experience personal, seamless, and in tune with daily life.
Personal account
Results
19 online requests
In the first month, the new form generated 19 online requests, while previously clients could only call.
+250% traffic growth
The redesign and improved site structure led to a threefold increase in overall traffic.
Revenue nearly doubled
More convenient interface and the increase in incoming requests, the company’s revenue almost doubled.
