Amazon mobile app
Overview
My role
UI/UX designer
The absence of a night mode makes using the app less comfortable, especially in the evening and at night. Recommendation blocks feel intrusive and can’t be hidden, which is annoying when it shows 18+ products. There’s also no precise real-time parcel tracking, lowering transparency in the delivery process.
Mobile app redesign
User Reviews
Research
App Store reviews show that users experience discomfort from the bright interface without dark mode, face delivery errors and delays, and are frustrated by inaccurate parcel tracking. Altogether, this creates a sense of an inconvenient and unsatisfying user experience.
The dark-mode product page keeps Amazon’s familiar structure—images, specs, pricing, and purchase options—while using official fonts and brand colors for instant recognition. Accent colors highlight key actions, making navigation clearer. As a result, dark mode feels like a natural extension of Amazon’s identity, not just a visual change.
Product Page
New design. Dark mode
Amazon’s dark mode was created to improve comfort and usability without changing the familiar structure. The goal was adaptation, not redesign—focusing on accessibility and nighttime eye comfort. The homepage kept its logic, while light product cards enhance contrast and highlight items effectively.
Before
After
In this block you can scroll screens. Enjoy!
In this block you can scroll screens. Enjoy!
New Features
Recommendations
I added these options to give users more control over content. They can hide recommendation blocks, individual products, and wishlist covers, and refine the algorithm through the Improve Recommendations button. This enhances privacy, improves relevance, reduces irritation, and ultimately increases engagement and sales.
Tracking
Real-time order tracking increases transparency and trust by showing status updates and a map with the courier’s route and current package location. This reduces uncertainty, cuts support inquiries, and makes waiting more predictable, giving users a stronger sense of control and confidence in the service.
Results
35–45% of users are likely to use Dark mode
Based on patterns from other major apps (YouTube, Instagram, Telegram), roughly one-third to almost half of users switch to Dark Mode within the first weeks after the feature becomes available.
Increase in customer satisfaction
An estimated 60–70% of users are likely to be satisfied with the improvements — based on typical metrics from major apps, where less intrusive recommendations and more accurate tracking boost user satisfaction.
