About me
Muzi is an intelligent music streaming service that adapts to your rhythm of life. It delivers a continuous stream of music tailored to your time of day, activity, and mood — no pauses, no manual track switching.
About Muzi
The challenge was to create a smart music streaming platform that adapts to users’ context and lifestyle.
Key objectives included:
Key objectives included:
- defining the product vision and mapping the customer journey
- conducting user and market research
- identifying the target audience
- designing and building a desktop version of the service
By integrating with your calendar, iWatch, and fitness trackers, Muzi creates a soundtrack that moves with you — from workouts to deep focus to evening wind-down.
Problem Statement
I was responsible for shaping the product vision, conducting market and user research, and defining the core problem statement. My role included creating user journey maps and personas, designing the desktop version of the service with a focus on intuitive interaction flows, and building high-fidelity UI prototypes.
My Role
This stage was focused on user research and generating insights. To better understand user needs, behaviors, and frustrations, I conducted surveys, built personas, and created empathy maps.
Survey results.
User personas and empathy maps.
Audience Research
The online survey revealed how people usually discover and consume music. Most users rely on curated playlists, social media, and recommendations from friends. The most common listening scenarios included working, commuting, and exercising. Participants highlighted frustrations such as too many ads, repetitive recommendations, and poor mood detection. At the same time, personalization was rated as highly important, with strong demand for smart mood detection and seamless transitions between tracks.
Based on these insights, I defined two main personas. Emily, a 26-year-old fitness and wellness coach, uses music throughout her day for workouts, meditation, and relaxation. Her biggest struggle is wasting time choosing the right tracks for each activity. Jordan, a 22-year-old student and barista, is always on the go and listens to music while commuting, studying, or working out. He doesn’t have the time to build playlists and feels frustrated with repetitive, generic recommendations.
To deepen understanding, I developed empathy maps for both personas, capturing what they say, think, do, and feel. Emily values smooth transitions between activities and music that adapts to her pace, while Jordan is motivated by discovering fresh tracks that fit his energy but gets frustrated when music feels repetitive or mismatched.
This stage clarified the core usage scenarios, key pain points, and user expectations, forming a solid foundation for the design of the Muzi platform.
This stage clarified the core usage scenarios, key pain points, and user expectations, forming a solid foundation for the design of the Muzi platform.
At this stage, the complete navigation scheme for Muzi was developed. The Music section includes smart mode, mixes, hits, trending today, new releases, and the player — this is the core of the service. The Search section provides a search bar, popular queries, book collections, and seasonal recommendations. The Books section features trends, curated lists, monthly top picks, and new releases.
Site Map
The Premium section contains registration, trial period, ID verification, and FAQ. The Account section covers login and account creation. The Footer includes help, copyright information, user agreement, recommendation rules, and app download. This structure ensures intuitive logic and quick access to all features.
The prototyping stage focused on creating the first black-and-white wireframes for Muzi. At this stage, the key blocks and user interaction logic were defined: the placement of music sections, search with ready-made selections, connecting external devices for smart recommendations, and registration through a simple form.
Prototyping
By testing navigation, flow, and the placement of elements early on, this stage ensured that the user experience felt intuitive and smooth. The goal was to validate ideas, uncover potential issues, and create a strong foundation for the next step—developing a polished visual identity and fully interactive design.
At this stage, we moved from prototypes to the visual part of Muzi. The Poppins font family was chosen to create a modern, minimal, and clean look that fits the product’s concept and makes the interface easy to read.
The icons were individually created by me in Figma specifically for this project. This gave the design a unique identity and helped set the visual tone for the final interface.
The icons were individually created by me in Figma specifically for this project. This gave the design a unique identity and helped set the visual tone for the final interface.
UI Design
The Muzi main page is designed to immediately capture attention and drive engagement. For new users, the interface highlights the benefits of Premium and showcases curated playlists and hits right away. This approach lowers the entry barrier: people see the value instantly and are more likely to sign up.
Main page. Non-registered user
Main page. Registered user
Main Page
For registered users, the page turns into a personal hub: it brings together their playlists, taste-based recommendations, and new releases. This makes Muzi feel alive and dynamic, while also building the habit of coming back for fresh content.
The playlist view was designed to open seamlessly within the main page, so users stay in context without losing sight of recommendations. Blocks are arranged to balance discovery and personal choice: mixes and highlights remain at the top to motivate exploration, while the opened playlist flows underneath for quick access.
Playlist.
Smart Mode removes randomness from recommendations and makes music part of daily life. By syncing with calendar, smartwatch, and apps, it adapts to mood and context, giving each listener music tailored to the moment.
Activating the Smart Mode
The search block was designed as a discovery hub that takes Muzi beyond simple streaming. In addition to songs and artists, it supports mood-based input and trending queries, making the process more natural and emotional.
An important feature is concert ticket integration: users can not only discover a new artist but also instantly see them live. This way, search becomes not just a technical function but a bridge between digital listening and real experiences.
An important feature is concert ticket integration: users can not only discover a new artist but also instantly see them live. This way, search becomes not just a technical function but a bridge between digital listening and real experiences.
Search page.
Search results.
Search Block
The registration page is designed to be straightforward and user-friendly. Users can enter their name, email, or phone number to create an account. For added convenience, there are also quick registration options via Google or Apple. The process is simple and reduces unnecessary steps, making it easy for new users to join Muzi.
Sign up.
The login page is kept minimal, requiring only a username and password. To improve usability, it includes a one-click password recovery option, ensuring fast access if credentials are forgotten.
The design also integrates subtle error alerts for incorrect input and an option to hide or reveal the password. Both features help maintain a smooth and intuitive user experience, while keeping the visual identity consistent with the overall dark, gradient-based style of Muzi.
Sign up. Error
Log in. Error
Log in.
Log in. Error. Shown password
Reset password form + notification.
Enter Account
The personal account in Muzi is the center of user experience management. Here, users can adjust their profile, subscription, and payments, connect devices and apps, view listening history, and mark favorite or unwanted tracks. Integrations with the calendar, smartwatch, and other services make music part of the daily rhythm and deliver playlists tailored to mood and lifestyle.
In addition, analytics provide charts, statistics, and listening time control. This helps users better understand their habits, limit usage when needed, and keep the entire interaction with the service under control. The personal account transforms from a simple settings panel into a tool for personalization and mindful content consumption.
Personal Account
This block was created to introduce users to audiobooks and engage them with content even before registration. For non-registered visitors, it highlights genre-based collections, popular books of the month, and new releases — lowering the entry barrier and immediately showing the value of the platform. This turns the first interaction into exploration rather than an empty screen, motivating users to sign up.
After logging in, the block adapts to each user by offering personalized recommendations and saved books. In this way, Books works as a bridge between discovering new content and mindful consumption — helping users find literature that matches their mood and interests, while encouraging them to return for new experiences.
Book's block without log in.
Book's block after log in.
Playing the book.
Book's block. How tags work
Books
The Premium block was created to clearly show users the difference between free and paid plans and to motivate them to subscribe. Instead of a dry list of features, it builds a simple logic of choice: Free is for exploration, while Premium and Student unlock a complete, ad-free experience. This approach reduces hesitation, highlights the value, and helps users see that a subscription is the key to real comfort.
Placing an FAQ inside the block addresses the main barriers to decision-making. Users instantly see answers about supported devices, subscription management, cancellation, and how the algorithm adapts to their preferences, which creates a sense of transparency and trust. As a result, the Premium block is not just a pricing page, but a tool that simplifies decision-making and makes upgrading the natural next step.
Placing an FAQ inside the block addresses the main barriers to decision-making. Users instantly see answers about supported devices, subscription management, cancellation, and how the algorithm adapts to their preferences, which creates a sense of transparency and trust. As a result, the Premium block is not just a pricing page, but a tool that simplifies decision-making and makes upgrading the natural next step.
Premium Block
The player block was designed to combine simplicity with functionality while keeping users connected to content. The top section with mixes and playlists encourages exploration, while the central area with trending tracks creates a sense of relevance and freshness.
Placing the main controls at the bottom is intentional: the player is always within reach, allowing users to manage playback without losing focus. Features like liking or disliking tracks, adding them to playlists, viewing lyrics, and sharing make listening an interactive experience. This design turns music from a passive background into an active part of engagement, building personal involvement and the habit of returning.
Placing the main controls at the bottom is intentional: the player is always within reach, allowing users to manage playback without losing focus. Features like liking or disliking tracks, adding them to playlists, viewing lyrics, and sharing make listening an interactive experience. This design turns music from a passive background into an active part of engagement, building personal involvement and the habit of returning.
Player with extra window.
Player
Results
I worked on this project for several months and I am truly satisfied with the result. Muzi not only reflects my design process from research to final UI, but also demonstrates the potential of creating a smart, user-centered streaming service. I see great opportunities for this product to grow and evolve in the future.
Muzi is a music and audiobook streaming service with smart personalization through Smart Mode. Integration with calendars, devices, and trackers makes the experience simple and convenient.
The potential audience is estimated at 10–30 million people. Based on market benchmarks, it can be expected that 10–20% of users will choose a paid subscription. Even in a conservative scenario with minimal conversion, the service could generate $170–350 million annually from subscriptions alone, not including advertising revenue. This makes Muzi both sustainable and attractive to investors, thanks to the combination of recurring payments and additional monetization from free users.
Muzi is a music and audiobook streaming service with smart personalization through Smart Mode. Integration with calendars, devices, and trackers makes the experience simple and convenient.
The potential audience is estimated at 10–30 million people. Based on market benchmarks, it can be expected that 10–20% of users will choose a paid subscription. Even in a conservative scenario with minimal conversion, the service could generate $170–350 million annually from subscriptions alone, not including advertising revenue. This makes Muzi both sustainable and attractive to investors, thanks to the combination of recurring payments and additional monetization from free users.
